As our generation ages, it is becoming imperative to have good information to make quality care choices for our aging relatives. We will provide practical information to help people facing compromised medical conditions which impact their ability to continue to care for themselves independently.
Wednesday, March 3, 2010
Marketing and Communicating to the "over 50's"
If you run a business, sell a product or provide a service, it is important to run your business with the “over 50” market in mind. They hold the largest disposable income that our industrialized world has ever seen and it is important to know this customer and make their experience a positive one.
Use a minimum 12 point font size to ensure that older eyes can easily read about what you are trying to sell.
Printed materials are easier to read if there is lots of white space and there is dark type on a light background
Ensure your client care specialists speak clearly and slowly when answering customer inquiries
When designing web pages, make sure there is a magnifier easily visible to adjust type to a larger size
Offer easy access to a live person for questions not easily answered on line or through computerized menus
Sherri Auger, B.A, E.P.C, is a pioneer in the growing field of eldercare consulting. Sherri and her team of consultants help people make life-altering choices when confronted with illness and death. As the founder and president of Caring Matters, Sherri is very hands on, counseling clients from across Canada, assisting them to get proper care for aging relatives.
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