Marketing and Communicating to the "over 50's"

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  If you run a business, sell a product or provide a service, it is important to run your business with the “over 50” market in mind. They hold the largest disposable income that our industrialized world has ever seen and it is important to know this customer and make their experience a positive one.
  
  Use a minimum 12 point font size to ensure that older eyes can easily read about what you are trying to sell.
  
  Printed materials are easier to read if there is lots of white space and there is dark type on a light background
  
  Ensure your client care specialists speak clearly and slowly when answering customer inquiries
  
  When designing web pages, make sure there is a magnifier easily visible to adjust type to a larger size
  
  Offer easy access to a live person for questions not easily answered on line or through computerized menus